As tourism surpasses pre-pandemic levels, can it really be sustainable?
The world’s largest tourism festival kicked off in Berlin this week. But what are the latest trends for 2025?
International tourism is expected to surpass 2024 levels, which saw a full recovery from pre-pandemic levels. The travel sector is experiencing a rise in sustainable bookings amid pushbacks in overtourism that is seeing several European countries, such as Spain and Italy, considering raising tourism taxes.
But climate change is also having a major impact on travel, especially in the arctic region.
Tens of thousands of tourism industry participants gathered this week at the world’s largest tourism trade fair, the ITB, in the German capital Berlin.
Euronews spoke with participants to find out what the industry expects the 2025 trends to be.